Ya gotta love the art of food marketing.
Like, announcing on packaging, in large letters, “NO CHOLESTEROL” on food that never had any to begin with. Or, “All natural”, as though that makes it good for you. My favorite of late? Pepperidge Farm has a FARMHOUSE bread line, as though it were baked in, well, a Farmhouse. Even better, they figured out that “wheat” bread makes people say “Eew”, so they changed the name to “Whole Grain White.” It is still made from wheat. Still smells like wheat. Still has that wheat-beige color. But, hey, “farm” and “white?” Hot concepts!
Sounds Bad?
Cancelling Lowell’s Winterfest because of snow. That’s about as counter-intuitive as believing what a weather report says! Stay tuned….
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